New MLM
54What is "New MLM"?
Warm market lists, coffee shop presentations, hotel meetings...."old school" mlm. New mlm
is a completely different way of doing business. As opposed to making a
list of everybody that you know and then filtering through them one by
one to see if there is anyone who is even interested in a home based
business, new mlm practitioners are only interested in dealing with
people who have come to them specifically looking for a business
opportunity.
If you have spent any time at all in mlm than you
have heard phrases like..."do it for your children's children", or
"ground floor opportunity" or my personal favorite, "the founders
aren't in this for the money, they just want to help people". A little
tip, if some who owns a business tells you they are not in it for the
money, they are either lying or about to go broke. That's the whole
point of a business..to make money.
New mlm
is a professional approach to what has historically been a very
unprofessional industry. No catch phrases, no lists of friends and
family to harass, just a strait forward approach to a business that
when done properly, can actually be quite lucrative.
So what
does someone with a new mlm mindset do differently? Firstly, they
consider the source. Just because you up-line tells you to do something
doesn't mean you should do it. In fact, quite frequently you should
consider doing the opposite. Think about it. If your sponsor is driving
a crappy car, living in a so so house, and only making $40,000 a year,
how in the world are they qualified to teach you how to run a
successful business?
The second thing to a new mlm
approach is to start getting a business education....not a mlm
education, a business education. There is a big difference. Learn
marketing, and learn how to sell. Regardless of what you may be told by
your new up-line, products do not sell themselves.
Overall,
the new mlm approach is one of common sense. Don't get brainwashed into
that "warm and fuzzy" mlm mindset, approach your business as just that,
a business, and watch your profits explode.





